Royal Challenge Premium Whisky is a blend of rare Scotch and matured Indian malt whiskies. The Scotch that goes into Royal Challenge is imported from Scotland, where distilling of this spirit has a tradition of over 500 years.This rare Scotch and matured Indian malt whiskies are then crafted by the Master Blender to give Royal Challenge its inimitable taste and distinctive character. Varying proportion of selected Indian Malt Spirit, Clean Extra Neutral Alcohol and Plain Caramel and FDA and State Exercise approved flavours and essences are blended under close supervision and strict quality control so as to get overall roundness and typical organoleptic characteristics to the blend.

Royal Challenge is the biggest and the best selling premium whisky in the country today. Currently it enjoys more than 58% of the market share. From the beginning the brand has been known for its consistent quality and best blend. Last year the brand rejuvenated itself with a new, unique and truly international packaging, which is square at the bottom and round at top. Aiming to attract a newer audience to the brand, the team is confident of taking their flagship brand to newer heights. Royal Challenge is the pioneer and sole sponsor for Strategy summits conducted in the country today  inviting great names like Philip Kotler, Edward Debono, Deepak Chopra, Michael Porter and Don Peppers in course of the last two years. RC is a prime sponsor of Golf in the nation, and, in view of the fact that the brand enjoys a 62% market share in CSD; RC also conducted a tournament for the Armed forces with the participation of 900 plus players. Royal Challenge is on a steady growth path. In 2005, the premium brand sold 98 lac cases, registering a growth of 4%

Hot Spiced Apple Champagne Punch Recipe3 Tbsp pumpkin pie spice
1 Tbsp grated orange zest
12 oz frozen apple juice concentrate, thawed
4 bottles white wine
1 bottle Champagne, chilled

For Ice Ring
8oz pineapple chunks
1 orange, sliced into rounds
4oz maraschino cherries, drained

This definitely makes enough for a large party!
Put the pumpkin pie spice, orange zest and apple juice into a pan. Bring to a boil. Simmer for 10 minutes, then remove from heat.
In a large container, mix juice and white wine, and chill overnight. At this same time, make an ice ring out of the fruits, and freeze overnight.
Strain the liquid, and put into a punch bowl. Add in the Champagne. Top with fruit ice ring.